Principle Architect at Microsoft
Minha Hwang is a Principal Architect at Microsoft. He is a Marketing Data Scientist, who focuses on casual inference, consumer behaviour modelling, marketing/product impact measurement, and explainable AI (xAI), and prescriptive data science. He likes to explore new and different areas: Double Ph.D. - Marketing Science from UCAL Anderson and Materials Science & Engineering from MIT, former academic now in practice - Former Assistant Professor of Marketing at McGill University in Canada, a management consultant who worked both as a generalist and a specialist, project-based data science role and SaaS Marketing & Sales solution data science role - especially in pricing, promotion ROI, assortment, purchase structure, digital marketing, CRM and CLV. He has published his research and applied works in Marketing Science, Information Systems, Operations Research, Economics, and Applied Physics journals.