Introduction to Cookies

Estimated duration: 5 minutes
In Google Analytics, cookies are used to authenticate users and collect data to understand how users interact with a particular component, which is essential to enhancing marketing strategy. Cookies instruct the browser to store user data and behavioral information.

This video talks about how cookies can be used for targeted advertising. We answer questions such as: What are cookies? How are cookies used to identify individual users? When is a cookie set in your browser? What are some of the restrictions put on cookies?