Introduction to Unique Visitors

Estimated duration: 5 minutes
In Google Analytics, unique visitors are labeled as users who have visited the website at least once and are counted only once in the analytics reports. But can’t the same user use different Internet Protocol (IP) addresses and browsers to visit the site, and how are sessions other than unique visitors? Well, watch the video to find the answer.

In this video, we talk about how unique visitors can be used to track the size of the audience. We answer questions such as: What are unique visitors? How are unique visitors different from sessions? How to use sessions to build a solid customer base? How is google analytics used to use for tracking unique visitors?