Introduction to Properties

Estimated duration: 5 minutes
In Google Analytics, properties or attributes are data points attached to the users to segment customers and improve existing marketing strategies. This classification can help companies retain subscribers by showing them personalized content and giving them incentives.

In this video, we talk about the importance of properties and the type of questions they can answer related to user experience, target audience, and marketing efforts. We answer questions such as: What are properties? How can properties help us customize the content strategy and increase customer retention? How can customer data be used to build individual user profiles? What insights can properties provide us about the marketing endeavors and understanding segmented user profiles?