Introduction to Bounce Rate

Estimated duration: 5 minutes
In Google Analytics, bounce rate is the percentage of visitors who leave the website after viewing a single page. Bounce rate is a critical digital marketing metric that tells us whether the content and marketing strategy are working or not.

In this video, we talk about the importance of bounce rate and the type of questions it can answer related to user experience, SEO, target audience, and marketing strategies. We answer questions such as: What is the bounce rate? How can bounce rate tell us about the targeted market and content strategy? What is the industry standard for bounce rate? When to revamp the content and marketing plans depending on the bounce rate? What insights can bounce rate provide us about the marketing effort?