Estimated duration: 5 minutes
In Google Analytics, Lead scoring is a method to rank prospective customers against a scale that represents their perceived value to an organization. Organizations employ marketing strategies to generate leads, such as inbound marketing. However, not every lead that is generated acts in an intended way.

This video talks about the diverse types of leads and how they are related to each other. Furthermore, it talks about different ways organizations can segment their customers. We answer questions such as: What is a lead score? When are people considered as leads? What are the distinct types and stages of leads? What is a buyer's persona? How can you segment your customers? What are the different types of lead nurturing strategies? How can lead scoring be used to benefit an organization?