Estimated duration: 5 minutes
In Marketing Analytics, automation is adopted by organizations to cope with big data. Automating repetitive tasks is an intelligent way to extract data-driven marketing insights that help organizations provide better support to their clients. Using customer relationship management systems (CRMs) systems not only help organizations improve sales, marketing, retention, and support but also enables scalability.

This video talks about the benefits of implementing marketing automation software. Furthermore, it discusses how task automation can help customer management. We answer questions such as: What is automation? What benefits do organizations get from automating repetitive tasks? What is CRM? How do marketing software help companies improve? What are the stages of implementing marketing software? How does marketing automation help improve customer management?