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Marketing Analytics Terms for Beginners

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Basic Analytics

  • Introduction to Impressions video
  • Introduction to Events video
  • Introduction to Unique Visitors video
  • Introduction to Sessions video
  • Introduction to Alexa Rank video
  • Introduction to Attribution Modeling video
  • Introduction to Bounce Rate video
  • Introduction to Properties video
  • Introduction to Labels video
  • Introduction to Churn Analytics video
  • Introduction to Cookies video
  • Introduction to Engagement Rate video
  • Introduction to Direct Traffic video
  • Introduction to Lead Scoring video
  • Introduction to Call to Action video
  • Introduction to Sources video
  • Introduction to Sales Funnel video
  • Introduction to Referrers video
  • Introduction to Segments video
  • Introduction to Automation video
  • Introduction to Personally Identifiable Information video
  • Introduction to Taxonomy video
  • Introduction to Behavioral Targeting video

Files

      Basic Analytics

      • Introduction to Impressions video
      • Introduction to Events video
      • Introduction to Unique Visitors video
      • Introduction to Sessions video
      • Introduction to Alexa Rank video
      • Introduction to Attribution Modeling video
      • Introduction to Bounce Rate video
      • Introduction to Properties video
      • Introduction to Labels video
      • Introduction to Churn Analytics video
      • Introduction to Cookies video
      • Introduction to Engagement Rate video
      • Introduction to Direct Traffic video
      • Introduction to Lead Scoring video
      • Introduction to Call to Action video
      • Introduction to Sources video
      • Introduction to Sales Funnel video
      • Introduction to Referrers video
      • Introduction to Segments video
      • Introduction to Automation video
      • Introduction to Personally Identifiable Information video
      • Introduction to Taxonomy video
      • Introduction to Behavioral Targeting video

      Files

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      Introduction to Impressions

      Estimated duration: 5 minutes
      In social media, impressions form the number of times any piece of content has been viewed.

      In this video, we answer some questions such as: What are impressions? How are they different from reach and engagement? How best to pair impressions with other metrics to track progress?
       


      Next ► Introduction to Events