Estimated duration: 5 minutes
In Google Analytics, In Google Analytics, referrers are websites through which web traffic is directed to the targeted platform. User acquisition through external sources is a great way to identify traffic that needs to be targeted. Referrers are also known as recommendations and can help companies improve their reputation score and search engine ranking.

This video talks about some common ways of increasing referrals on a website. Furthermore, it explains how referral traffic is tracked and how companies can use user data for marketing analytics. We answer questions such as: What are referrers? How can referrers be used to increase brand reputation? How can referrers be used to increase search engine ranking? How to track referral traffic? How does Google Analytics track referral traffic? How can we increase referrers to a website? How to use referral data for marketing strategies?  
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