Estimated duration: 5 minutes
This video talks about some common ways of increasing referrals on a website. Furthermore, it explains how referral traffic is tracked and how companies can use user data for marketing analytics. We answer questions such as: What are referrers? How can referrers be used to increase brand reputation? How can referrers be used to increase search engine ranking? How to track referral traffic? How does Google Analytics track referral traffic? How can we increase referrers to a website? How to use referral data for marketing strategies?