Introduction to Properties
Estimated duration: 5 minutes
In this video, we talk about the importance of properties and the type of questions they can answer related to user experience, target audience, and marketing efforts. We answer questions such as: What are properties? How can properties help us customize the content strategy and increase customer retention? How can customer data be used to build individual user profiles? What insights can properties provide us about the marketing endeavors and understanding segmented user profiles?
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