Introduction to Labels

Estimated duration: 5 minutes
In Google Analytics, labels are defined as phrases or names applied to a person or a thing. They help determine the persona of a customer, allowing companies to divide a collective audience into segments. This division helps companies create customized and targeted advertisements to entice prospects and increase conversion.

In this video, we talk about how labels divide a large set of audiences into segments. We discuss how to look for similarities between different customers through clustering. These clusters are named through labeling, which helps divide customers into segments. We answer questions such as: What are Labels? How are they used to assign meaning to a segment? What are segments? How are they used to divide an audience? What are clusters? How are they used to create similarities? What insights can labels provide us with about marketing endeavors and understanding segmented user profiles?  


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