Introduction to Churn Analytics

Estimated duration: 5 minutes
In Google Analytics, Churn is used to suggest the rate of attrition over a time period. It is calculated by observing the total customers who stop doing business with a company over the total customers at that time. This classification can help companies retain customers by analyzing why the previous ones left.

In this video, we talk about different reasons that lead to customer churn. Furthermore, we discuss how customer churn is associated with revenue churn. We answer questions such as: What is customer churn? How to calculate customer churn? What is revenue churn? Where are the different reasons for customer churn? Possible ways to find out why a customer might leave? How to implement strategies to prevent customer churn? How to use customer churn to gain insights that may reveal problems in areas otherwise obscure to the company?