Introduction to Attribution Modeling
Estimated duration: 5 minutes
In this video, we talk about some of the most common attribution models: 1. First Touch Attribution,
2. Last Touch Attribution,
3. Linear Attribution, and
4. Time Decay Attribution.
Learning about these models can help assign credit to a specific channel or page for a sales conversion. This is especially useful to gain clarity on what aspects of your strategy are working and which are not.
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