Introduction to Engagement Rate

Estimated duration: 5 minutes
Engagement rate measures the amount of interaction the content is generating relative to reach, impressions, and views. Engagement rate is one of the core metrics to measure the success of a digital marketing campaign.

This video discusses the importance of engagement rate and different metrics relative to whom engagement rate can be measured. We answer questions such as: What is engagement rate? How is engagement rate measured relative to other metrics? What is the engagement rate by the view, post, and impressions? What is the average daily engagement rate? What problems could arise while measuring engagement rate?