Estimated duration: 5 minutes
In marketing analytics, behavioral targeting is how a person's internet history impacts the search results and advertisements they see. It is an in-depth observation of the prospect’s behavior who is classified, characterized, and targeted based on their needs and preferences.

This video talks about how websites perform behavior tracking using cookies. It discusses examples explaining how cookies are used to display targeted advertisements. We answer questions such as: What is behavioral targeting? How are cookies tracked? How are cookies used to display specific advertisements? Are our phones monitored?