Estimated duration: 5 minutes
This video talks about the different types of traffic sources and how studying the behavior of each source helps identify key areas for improvement. Furthermore, it discusses what system-defined mediums and user-defined mediums are. We answer questions such as: What are different types of traffic sources? How Google Analytics helps study sources? Which specific key areas to look at? What are Mediums? What are system-defined mediums? What s user-defined mediums? How to visit the sources section on Google Analytics? How marketing analytics can be used to derive actionable insights from data?