Introduction to Call to Action

Estimated duration: 5 minutes
In Google Analytics, Actions represent the user activity that is taken on a website or a mobile app. It comprises of user actions that range from clicking on an item, watching a video, purchasing a product, downloading a file, or even viewing a page. Organizations track Actions as a part of user behavior analytics and work towards optimizing user engagement by displaying custom content as per the user's interests.

This video talks about optimizing your webpage using calls to action. It discusses examples of relevant features that act as signposts for actions. We answer questions such as: What are Actions? How can Actions be used to improve user engagement? How to define important signposts for actions? How to use Actions to study user behavior? How to use Actions for marketing purposes? How can marketing analysts use user behavior analytics to improve business?