Introduction to Direct Traffic

Estimated duration: 5 minutes
In Google Analytics, Direct Traffic is one of the metrics used to study the source of your website traffic. Users who visit the website without third party interference fall under the category of direct traffic. However, problems often line up when Google Analytics cannot recognize the source of the user.

This video talks about why it is important to state the source of your traffic. Furthermore, it discusses how incorrect sources of traffic can lead to false interpretations of your brand. We answer questions such as: What is direct traffic? What sources fall under the category of direct traffic? When is a source mistaken for direct traffic? Why is it important to know the source of your traffic? What are the steps needed to properly track your source? What are the advantages of having more direct traffic? How can you study direct traffic to make decisions about your business?