Marketing analytics terms introduce you to the essential vernacular of marketing analytics. Throughout the purchase journey of a customer, from becoming aware of the product to purchasing it, the customer interacts with the company many times. These interactions between the company and the customer through the site are opportunities. But these opportunities can transform into challenges very quickly if they are not managed properly. This course will equip you with all the relevant terms to effectively understand these interactions and manage them better, in order to improve conversions.
