Estimated duration: 5 minutes
In Google Analytics, sessions is a period devoted to a particular activity. It can be used to track the amount of time spent on a website, returning users, and the activity happening on the website. It is used to learn about user behavior and how a company can strategically do targeted advertising to increase its conversion rate.

In this video, we talk about how sessions can be used to track user activity on the website. We answer questions such as: What are the sessions? In how many sessions were the product viewed? In how many sessions was there an ‘add to cart’ event? How many sessions resulted in the checkout? How many sessions resulted in a successful transaction?