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Blog entry by Jasmine Wilkerson

Analyzing Financial Contributions to Political Campaigns

Analyzing Financial Contributions to Political Campaigns

Political candidates not only need votes but they also need money. Here's how the campaign finance data set from 2012 looks like.

Understanding Individual Political Contribution by Occupation of Top 1% vs Bottom 99%

A political candidate not only needs votes, they need money.  In today’s multi-media world millions of dollars are necessary to effectively run campaign finances.   To win the election battle citizens will be bombarded with ads that cost millions.  Other mounting expenses including wages for staff, consultants, surveyors, grassroots activists, media experts, wonks, and policy analysts.  The figures are staggering with the next presidential election year campaigns likely to cost more than ten billion dollars.

Total US Election Cost has summarized the money spent by presidential candidates, Senate and House candidates, political parties, and independent interest groups that played an influential role in the federal elections by cycle.  Clearly, there’s no sign of less spending in future elections.

The 2016 presidential election cycle is already underway, the fund raising war has already begun.  Koch brothers’ political organization released $889 million budget in January 2015 supporting conservative campaigns in 2016 presidential contest.  As for primary presidential candidates, Hillary Clinton Campaign aims to raise at least $100 million for the primary election.  On the other side of the political aisle, analysts speculated primary candidate Jeb Bush will likely raised over $100 million when he discloses his financial position in July.

In my mind I imagine that money coming from millionaires and billionaires or mega-corporations intent on promoting candidates that favor their cause.  But who are these people really?  And how about the middle class citizen like me?  Does my paltry $200 amount to anything?  Does the spending power of the 99% have any impact on the outcome of an election?   Even as a novice I knew I would never understand American politics by listening to TV talking heads or the candidates and their say-nothing ads but by following the money.  By investigating real data about where the stream of money dominating our elections comes from and the role in plays in the success of an election, I hope to find some insight among all the political noise.   Thanks to the Federal Election Campaign Act, which requires candidate committees, party committees and political action committees (PAC’s) to disclose reports on the money they raise and spend and identify individuals who give more than $200 in an election cycle, a wealth of public data exists to explore. I choose to focus on individual contributions to federal committees greater than $200 for election cycle 2011-2012.

The data is publicly available at

Creating the Groups

In the 2012 election cycle, which includes congressional and primary elections, the total amount of individual donations collected was USD $784 million.  USD $220 million came from the top 1% donors, which made up of 28% of the total contribution.  These elites wealthy donors were 7119 individuals, each had donated at least USD $10,000 to federal committees.  So, who are the top 1%?  What do they do for living that gave them such financial power to support political committees?  The unique occupation titles from the dataset are simply overwhelming and difficult to construct appropriate analysis.  Thus, these occupations were classified into 22 occupation groups according to the employment definition from Bureau of Statistics.  Additional categories were created due to lack of definition to classify them into appropriate group.  Among them are “Retired,” “Unemployed,” “Homemaker,” and “Politicians.”

Immediately from Figure 1 we observe the “Management” occupation group contributed the highest total amount in 2012 cycle for Democrats, Republicans and Others parties respectively.  Other top donors by occupation groups are “Business and Financial Operations,” “Retired,” “Homemaker,” “Politicians,” “Legal.”  Overall, Republicans Parties received more individual contribution from most of the occupation groups, with noticeably exception from “Legal” and “Arts, Design, Entertainment, Sports and Media.”  Total contribution given to “Other” non-Democratic/Republican was abysmal in comparison.

Figure 1: Total contribution of Top 1% by Occupation Group

Total USD of the Top 1% Contributors

One might conclude that the reason for the “Management” group being the top donor is obvious given these people are CEOs, CFOs, Presidents, Directors, Managers, and many other management titles in a company.  According to the Bureau of Statistics, the “Management” group earned the highest median wages among all other occupation groups.  Perhaps they simply had more to give.  The same argument could be applied to the “Business and Financial Operations” group, which is comprised of people who held jobs as investors, business owners, real estate developers, bankers, etc.

Perhaps we could look at the individual contribution by occupation group from another angle.  When analyzing the average contribution by occupation group, the “Politicians” group became top of the chart.  Individuals belonging to this category are either currently holding public office or they had declared candidacy for office with no other occupation reported.  Since there is no limit on how much candidates may contribute to their own committee, this group represents rich individuals funding their own campaigns.

Figure 2: Average contribution of Top 1% by Occupation Groups

Average USD of the Top 1% Contributors

Suspiciously, the average amount per politicians given to Republicans committees is dramatically higher than other parties.  Further analysis indicated that the outlier is candidate John Huntsman, who donated about USD $5 million to his own committee, “Jon Huntsman for President Inc.” This has inflated the average contribution dramatically.  The same phenomenon was also observed among the “Management” group, where the average contribution to “Other” party was significantly higher compared to traditional parties. Out of the five donors who contributed to an independent party from the “Management” group, William Bloomfield alone donated USD $1.3 million (out of the USD $1.45 million total amount collected) to his “Boomfield For Congress” committee.  According to the data, he was the Chairman of Baron Real Estate.  This is an example of a wealthy elite spending a hefty sum of money to buy his way into the election race.  Donald Trump, a billionaire business mogul made headline recently by declaring his intention to run for presidency 2016 election.  He certainly has no trouble paying for his own campaign.

After excluding the occupation groups “Politicians” and “Management,” with intention to visualize the comparison among groups more clearly, the contrast became less dramatic.  No doubt, average contribution to Republicans Committees is consistently higher than other parties in most of the occupation groups.

Figure 3: Average contribution of Top 1% by Occupation Group excluding Politicians and Management group

Average USD of the Top 1% Contributors (Non-Politicians)

Could the similar story of the top 1% be told for the bottom 99%?  Overall, the top 5 contributors by occupation group are quite similar between top 1% and bottom 99%.  Once again “Management” group collectively raised most amount of donation to Democrats and Republicans Parties.  The biggest different here is that “Politicians” no longer the top contributor in the bottom 99% demographic.

Figure 4: Total contribution of bottom 99% by Occupation Group

Total USD of the Bottom 99% Contributors

Homemakers consistently rank high in both total contribution as well as average contribution, in both top 1% and bottom 99%.  On average, homemakers from bottom 99% donated about $1500 meanwhile homemakers from top 1% donated about $30,000 to their chosen political committees.  Clearly across all levels of socioeconomic status spouses and stay at home parents play an important role in the fundraising war.  Since the term “Homemaker” is not well-defined, I can only assume their source of money comes from spouse, inherited wealth, or personal savings.

Figure 5: Average contribution of bottom 99% by Occupation Group

Average USD of the Bottom 99% Contributors

Another observation we could draw from the average contribution from the 99% plot is that “Other” non-Democrats/Republicans Parties depending heavily on the 99% as source of funding for their political campaigns. Third party candidates appear to be drawing most of their support from the little guy.

Figure 6: Median wages and Median Contribution by occupation group

Wages versus contributions

Another interesting question warranting further investigation is how the amount individual contributed to political committee proportionately consistent across occupation groups?  When we plotted median wages per occupation group side by side with median political contribution, the median of donation per groups are rather constant while the median income varies significantly across groups.  This implies that despite contributing the most overall, as a percentage of their income the wealthiest donors contributed the least.

Campaign Finance Data: The Takeaway

The take home message from this analysis is that the top 1% wealthy elite seems to be driving the momentum of fundraising for election campaign.  I suspect most of them has full intention to support candidates who would look out for their personal interest, if indeed they got elected.  We middle class citizens may not have the ability to compete financially with these millionaires and billionaires, but our single vote is as powerful as their vote.  The best thing we could do as citizen is to educate ourselves with issues that matters to the future of our country.

Check out our Political Party Affiliation Prediction Model demo!