Site blog
18
February 2019Building an Ecosystem with Open Source
Open source software is free, customizable, and continuously updated. Whether you freelance or work for a large corporation, you should check out OSS.The high level of effort and contributions on open source projects ticks many people into using them. Most highly contributed projects are...
6
February 2019Importance of Data Normalization Prior to Analytics
There are two key schools of thought on good practice for data management: normalization and standardization. Why does data normalization matter? Organizations are investing heavily in technology as artificial intelligence techniques, such as machine learning, continue to gain traction acr...
28
January 20197 Data Science Conferences to Attend in 2019
If you've ever been to a conference, you know how much there is to learn. Which data science conferences will you attend? 2019's coming to an end. Check out my list of 8 Data Science Conferences To Attend In 2020. Data Science Dojo's sponsoring Kaggle Days Tokyo! Kagglers of all le...
28
January 2019Does The Shift in Major League Baseball Work?
Take a look at WRC+, wOBA, and wRAA to determine if the shift is really creating a problem for Major League Baseball.Argue all you want, nobody was better on the diamond than Ted Williams. The last player to finish a season with a .400 avg, Teddy Ballgame was also one of the first r...
23
January 2019Getting Started with Kaggle Competitions
What's a Kaggle Competition? I didn't know, so I looked it up. Get started by reading what I learned, and find an active list of competitions. First of all, what's Kaggle? Until a few months ago I didn't know the answer to that question. If you don't either th...
21
January 2019How the Government Shutdown (was) affecting Data Science
During the longest government shutdown in the US history, many industries were affected, but maybe none more than data science. [UPDATE 1/28/19 The US Government Shutdown has ended, and online databases have been restored. The following article documents how the Dec 2018- Jan 2019 shutdow...
14
January 2019Our Top Video Marketing Platforms
Online videos account for 80% of all consumer internet traffic. Here are some platforms that make data analysis easy.The importance of video marketing cannot be overstated. By 2019, video traffic will account for 80% of all consumer internet traffic, and one-third of all online...
9
January 2019A Comprehensive Tutorial on Classification using Decision Trees
Complete the tutorial to revisit and master the fundamentals of decision tree classification models, one of the simplest and easiest models to explain. Introduction Data Scientists use machine learning techniques to make predictions under a variety of scenarios. Machine learning can be use...
3
January 20196 Effective Email Marketing Metrics to Measure Success
Every email marketing campaign will succeed or fail, but how do you categorize something as a success or a failure? That's where metrics come in. Marketing campaigns are measured differently depending on your overarching goal, but most of the metrics we all use are the same. Metrics are a...
18
December 2018Marketing Analytics Tools For Success
From customer relationship management to tracking analytics, marketing tools are important in the modern world. Learn how to make the most of these tools.What do you normally find in a toolbox? A hammer, screwdriver, nails, tape measure? If you're building a bird house, these would be perfect for ...